I Believe in Big Ideas;
Color,
Strategy,
Intention,
Storytelling,
Kindness & Coffee
My approach combines strategic thinking with meticulous attention to detail, ensuring every design choice serves both creative excellence and brand objectives.
Beyond individual contributions, I excel at fostering safe, kind, and encouraging spaces for everyone I work with!
(Sorry, you're not going to look at a monochromatic, sleek, black-and-white portfolio today...)
LinkedIn | Resume & Timelines 💌
Sarah Edwards Has Been Seen In Or Worked With
The global ‘Think Twice Before You Type’ initiative is launched to coincide with Safer Internet Day. The campaign is encouraging people to be mindful of how their comments can be interpreted or misinterpreted online without visual or audible indicators as to how a person is really feeling.
To help drive-home the important campaign message, Cybersmile and Area 23 worked with multiple-Cannes Lions Gold–winning photographer Ale Burset to depict people’s upset faces painted over with happy emoji makeup.
The images and videos deliver important messages and will be shared across Cybersmile’s official social media channels to their community of over 1.3 million internet users to help audiences better consider how they communicate online.
Award: 2021 MM&M Awards - Gold in Consumer Print Campaign
View Campaign WebsiteHow do we educate teens during the COVID-19 pandemic lockdown on restrictions and safety in a way that engages them through popular media and influencers? Cystic Fibrosis (CF) patients are vulnerable to infections, so they have lived and thrived under lockdowns and restrictions their entire lives — and that makes them the perfect experts to guide their peers. And by seizing the COVID-19 problem, the campaign raises awareness of what it’s like to live with CF.
Additional Partnerships: Piper’s Angels Foundation for Cystic Fibrosis, Attain Health, The Bonnell Foundation, The Boom Esiason
“She's a kind, whip-smart, creative, and beyond capable asset that anyone would be happy to have at their agency, or anywhere really. To me, she's one of those people that can do anything. Great human, too!"
Fran | Editorial Editor
“Sarah was an absolute delight to work with as an art partner. Not only is she mega talented, but she inspired me daily with her various creative pursuits outside of work. Additionally, I appreciated her high level of professionalism coupled with her warm and caring personality. I was very lucky to work with her and I give her my utmost recommendation!"
Dana | Creative
Podcast Interview | Sarah Edwards, Art Director, discusses her entrance into the advertising world through blending art and science in school, understanding the connection between human health and storytelling, her own experiences as a patient along with a healthy dose of grit and passion to inform her audiences and her career.
“I had the pleasure of working with Sarah. She’s not only incredibly talented but passionate about her craft and a consistent learner. Her can-do attitude and wide range of skills can make anything happen. "
Jake | Creative Director
The “Bridge" a Netflix docu-series breathes transparency to an underground issue; overall educating the global viewership on rare diseases, while showing the impact of Whole Genome Sequence (WGS) technology and data. We wanted to use media to create access and awareness of Whole Genome Sequence (WGS) technology to communities and families struggling with a rare disease.
Other Potential Partnerships: Recordati Rare Diseases, National Organization for Rare Disorders (NORD), Eurordis: Rare Diseases Europe
"Sarah has the creative ambition, drive, and passion to succeed. Sarah completely immerses herself in her work and gives 110% to whatever it is she is working on. She brings a unique perspective and always has fresh thinking. I look forward to working with Sarah again in the future!"
Erica | Creative Director
Digital Sketches | ProductionStoryboards
Where Creativity Meets Purpose
-
Merges strategic art direction with mental health advocacy, bringing authentic communications through a unique lens that combines professional expertise with lived experience
-
Transforms complex narratives into compelling visual stories and design while maintaining meticulous attention to compliance and client requests across multiple top agencies including Area 23, Grey NY, and Digitas Health
-
Founded Set Apart Company to bridge creativity and mental health awareness, developing international coaching programs and educational content that empowers creative professionals
-
Award-winning creative leader with recognition from MM&M, NY Design Awards, and New York Film Festivals, demonstrating consistent excellence in advertising and digital design
I had the pleasure of working with Sarah Edwards during her time as my Art Supervisor at Digitas Health, and I cannot recommend her highly enough. Sarah consistently demonstrated exceptional organizational skills, a keen eye for design, and an unwavering commitment to supporting her team. Her ability to stay on top of multiple projects while ensuring deadlines were met was remarkable. She kept us all aligned and organized, helping to streamline workflows and ensure we produced high-quality work on time. But what truly set Sarah apart was her genuine care for both the projects and the people she worked with. She always took the time to understand the nuances of each design challenge and offered thoughtful feedback that not only improved the work but also helped foster growth and development within the team.
In addition to her organizational expertise, Sarah was always an excellent source of support for design solutions. Whether it was offering insights into visual direction or brainstorming creative strategies, her design expertise was invaluable. She has an innate ability to guide projects with a collaborative and solution-focused mindset, which was especially helpful in a fast-paced, client-driven environment like ours. Sarah’s professionalism, dedication, and positive attitude made her an invaluable asset to the team, and I have no doubt she will continue to excel in any future role. It was a privilege to work alongside her, and I would not hesitate to work with her again or recommend her to others.
Rich | Art Director
ABUNDANCE is waiting for YOU.
I'm Sarah Edwards, and as someone who overcame significant challenges to build a thriving creative practice and healthy life, I understand the power of authentic storytelling and standing out. My journey taught me that the most compelling content, design and transformation comes from genuine experiences and bold perspectives.
Today, I've helped countless brands, clients and have taught over 6,000 creatives to improve their craft. My mission is to help your brand, place, or business connect authentically with your audience through content and design that's as unique as your story.
My Creative World! 🌎 Coaching | Store | PodcastSarah is a true creative talent and a joy to work with. She embraces a project's objective and strategy and develops thoughtful, creative solutions. She presents her work with energy and strong creative rationales. And she proactively thinks about how to bring the work to life through execution. She is very motivated and continually pushes herself creatively in areas that she is passionate about. I highly recommend Sarah and you can rely on her to consistently deliver thoughtful and beautifully-designed work.
Laura | Creative Director